The Quest
This is a story of faith. A relentless belief that women shouldn’t settle for second-best.
A pursuit that was ignited with one simple truth - shoes should be designed for women who do it all.
Whether you’re a powerhouse mum or ticking off professional milestones, we know you’re as obsessed with comfort as we are. And looking good while doing it would just be the icing on the cake.
We had to work from the ground up to include innovative features that transforms flats into great looking, super comfortable shoes.
And our journey of a year began.
The Promise
When we chanced upon our partners in Brazil, we knew we were on to something. They are dedicated to the science and technology behind feeling good and are committed to delivering flats that remain decidedly stylish and discreetly comfortable.
The common vein that connected us instantly was our motivation to deliver flats that blend gorgeous styles with a comfort-first design that empowers women every step of the way. We knew we had to bring this creative synergy back home to Singapore.
The Birth
And that’s how Dear Bliss was created. An open letter of thanks to the feeling of bliss - to knowing that days of aching heels, forefoot discomfort, painful blisters are gone. A realisation that we can go about our day without reaching for the pair of backup sandals just for that rush of comfort to kick in for our aching feet.
We use proprietary technology to produce antibacterial gel foam insoles that mould to your feet, creating a memory of its shape and cushioning the impact while walking. Our latex infused heel protector provides exceptional comfort, high rebound and heel support. This pillow-like footbed provides all-day foot support and cushioned comfort.
Made blissfully for you - The most flexible flats.
For women around the world seeking stylish flats that champions comfort with every step.
